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Head of Marketing

Plan-les-Ouates, Genf, Switzerland

CHF 125.000 - 150.000

Alohi SA, headquartered in Geneva, Switzerland, brings together a team of highly competent engineers that focus on merging state-of-the-art technologies with compelling user experience to simplify and enhance life for companies and people worldwide. The company provides Sign.Plus (a legally binding electronic signature), Fax.Plus (online faxing), and Scan.Plus (high-quality scans of physical documents) to over 3,000,000 customers worldwide.

At Alohi, we began our journey with an initial seed investment from Fongit "Fondation Genevoise pour l'Innovation Technologique" which is backed by the state of Geneva. But instead of relying on external funding to fuel our growth, we've chosen to bootstrap our way to success. This approach has allowed us to prioritize our customers and build products that truly meet their needs, without being beholden to outside investors. By remaining financially independent, we've been able to maintain our autonomy and agility, which have been key factors in our ability to innovate and stay ahead of the curve.

Job Description

For this on-site position at our Geneva office, we are seeking an experienced, data-driven, and innovative Head of Marketing to join our leadership team. The Head of Marketing will play a crucial role in defining and executing our customer acquisition and retention strategies, leading our growth initiatives, and driving our revenue growth. The ideal candidate should have a strong background in digital marketing, brand management, partnership development, and team management in the SaaS industry. You should be extremely hands-on, data-driven and outcome-oriented, with a keen eye for efficiency and precision. This role will report to the CEO.

Responsibilities

Develop and implement comprehensive and data-driven growth strategies, focusing on customer acquisition, retention, and monetization

Analyze key business metrics and customer data to inform decision-making and identify growth opportunities

Work closely with the Product, Sales and Support teams to optimize product-market fit and lead conversion strategies

Oversee and optimize performance marketing initiatives across various channels including SEO/SEM, email, social media, and content marketing

Conduct rigorous A/B testing and experiments to validate hypotheses and drive growth

Monitor and forecast market trends and competitor activities to identify opportunities and key issues

Develop and manage the growth team, providing guidance, training, and mentorship

Collaborate with cross-functional teams to align our business goals with the market opportunities

Drive adoption of growth hacking techniques within the organization

Requirements

5+ years experience in digital marketing

Bachelor's degree in Marketing, Business Administration, or a related field. An MBA would be a plus

Experience building, leading, and managing a team

Proven experience in a growth-focused role, in the SaaS industry

Solid knowledge of web analytics, A/B testing, and digital marketing strategies

Strong and proven experience with SEO and ASO

Proficiency in using data analytics tools and a strong understanding of data-driven decision-making

Excellent leadership and team management skills

Strong analytical and problem-solving skills

Excellent interpersonal and communication skills

Demonstrated ability to work in a fast-paced, dynamic start-up environment

Strong team player with the ability to work within or manage a team or even work independently as needed

Fluent in English (Both writing and speaking)

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